Bibliography #10
Chau, P., (2010). Online Higher Education Commodity. Journal of Computing in Higher Education, 22, 177-179. Retrieved on December 16, 2010 from http://www.springerlink.com/content/bg6047wm757168q0/fulltext.pdf.
This is a peer-reviewed article. The author Paule Chau has a Master's degree in English Composition. She has taught English as a Second Language in the United States and China. Since 2008, she has worked as an online instructor. She is currently working on her Ph.D. in Composition and TESOL at Indiana University of Pennsylvania.
This article examines the growing trends in the direction of on-line learning. According to the article, many of the motivating factors for online education are the low cost, accessibility and flexibility on the lecturers and students. The University of Phoenix’s goal was to provide the non-traditional student, who could not addend in-class lectures due to time restraints, an online learning experience. Many suggest that technology and online education is useful because it is a necessity for the future. The article suggest that many corporations, businesses and governments are in a demand for technology and are supporting the increase of technology in the classroom. Furthermore, the article states that online education has increased by 12.9% since 2006. Although there is such a demand for online education, it is providing a knowledge-based economy. Online education is used as a commodity, where there is a sense of producers and consumers. The author states, that current trends in online education are increasing online programs due to financial circumstances. For example, the University of Phoenix had a net earning of $2.9 million dollars for the University of Phoenix sector alone. Chau states, that’s students are becoming more like consumers, faculty into entrepreneurs, and institutions of higher learning into storefronts for knowledge (178). This demand for online education has changed the role of institutions. According to the article, students are not being viewed as learners but consumers of a product and the educator provides the merchandise. Chau states that educators should be aware of the trends and look closely into the true rational for promoting online education.